Marketing On Hold (MOH)

What message is your company sending out?

We know that your customers are the most important aspect to your company and that missing incoming calls can result in a loss of potential business opportunities and profits. Marketing on Hold (MOH) is a simple and effective way of informing potential customers about the products and services your business provides whilst they are waiting on hold to speak to someone.

Marketing on Hold (MOH) not only increases profitability it reduces the amount of callers who hang up whilst on hold.

Midshire offer a complete marketing on hold package in which you, the customer, write your own advertisement scripts to be recorded by a professional speaker of your choice. Customers are able to select the voice tone and backing music to their automated messages to create the required advertising effect suited to their business

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Statistics
  • 70% of business callers are put on hold
  • 60% of callers put on hold with no messages / music will hang up
  • Marketing on hold can increase customer retention by up to 40%
  • Callers stay online 25% longer with Marketing on Hold
  • 16-20% of customers make a purchase based on information they hear while on hold
  • 30% of first time callers will not call back