New Online Look for Midshire
Building on the success of the old site, which had doubled sales enquiries in just 12 months, the new site is the 7th webface of Midshire since the company first went online in 1999, and has been meticulously designed with simplicity in mind.
Research was undertaken to determine what people were searching for and how customers were using the old site.
A clean aesthetic was adopted for easy navigation and to enhance user experience.
Exciting new features include public access to Midshire’s ‘Business View’ tours, which allow customers to enter the company’s offices, and an awards cabinet that showcases the business’ ongoing achievements.
Midshire’s Group Marketing Manager, Adrienne Topping says: “We’ve created some substantial pieces of content as part of the project, including over 300 new website pages. All of this content will drive further traffic to the site and continue to grow Midshire’s online authority and presence.”
She continues: “This website is the most functional, feature rich and sophisticated Midshire has ever launched, and is a real credit to everyone involved. The new system allows us to track all enquiries whether by telephone or email, giving us a real sense of the full picture.”
The company has achieved a 500% increase in website traffic in the last 5 years alone, with this new version set to drive search traffic even higher.
Phase two of the website will see interactive case study pages and a revitalised look for news stories.
We’d love to hear your feedback! Let us know what you think by emailing firstname.lastname@example.org or give us a call on 0161 494 3376
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