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Office technology reseller and service provider Midshire® has geared up for the new year by taking Desktop Monster® – its hosted desktop product, on the road.

A graphic featuring the brands purple monster mascot ‘Brian’ has been designed by Midshire’s in-house marketing team. The vinyl wrap boldly features on the latest addition to the company’s fleet of vehicles, with the aim of driving sales forward and increasing brand awareness.

The new fun and striking design has been installed by Fusion Signs & Graphics, taking the number of Midshire’s branded vehicles to 17, which consists of MidshireMercedes Sprinter vans, smaller Caddy vans and VW Polos.

Group Marketing Manager Adrienne Topping says: “We take our mascot to all important events and people usually queue up to meet him and have a selfie. They love him!

Brian has become a big character for the Desktop Monster brand, and wherever possible we want to promote the product and brand in a fun way.”

There’s no need to be driven crazy with a hosted desktop like Desktop Monster, it’s a great gear change for a growing business, particularly organisations that want to allow employees to access centralised business files.

Business data is stored securely in Desktop Monster’s UK data centre, so files can be accessed by permitted users from anywhere in the world, and on any device.

Have you seen Brian? Tweet @Midshire and @Desktop_Monster your picture with the hashtag #DesktopMonsterCar for a chance to win a prize!