Carlton Photography delivers fresh new corporate photos for the Midshire Group
Local professional photographer Carlton Adkins of Carlton Photography has delivered an impressive array of corporate photographs for the Midshire Group, to take the company forward into 2017.
Specialising in fashion, corporate and food photography, Carlton has previously worked with the company on a number of projects, including its ‘Hot Copier’ charity calendar, which received national air time; getting a mention on BBC’s Radio 1, photos for the company’s Toner Recycling Scheme launch and some management team head shots to support its press and PR work.
Shot over a day and half on location at Midshire’s UK Service-Centre in West Bromwich and its Stockport office, all 250 members of staff wore their best clothes and smiles to get involved in the corporate shoot.
Midshire Group Marketing Manager Adrienne Topping comments: “We love working with Carlton on photography projects. His background in fashion photography delivers a unique style and an edgy quality to his corporate work.
For us as a brand this gives us something really individual, which is exactly what we were looking for. We’re really pleased with the results and will use these photographs across all of our marketing collateral.
“Working with Carlton is effortless, he quickly gets the brief and delivers exceptional value for money, and fantastic results. I couldn’t recommend him highly enough. ”
Based in Macclesfield, Cheshire, Carlton first entered the fashion and photography industry as a model, and after 12 years of being in front of the camera, decided to go behind it. Carlton has since worked with many clients, such as Minoti UK; shooting their global autumn/winter and spring/summer 2017 campaigns. More recently Carlton has worked with menswear and fashion brand Alexander Caine, creating shots for their campaign for high end suits for men.
Carlton shares his thoughts on the photoshoot: “The whole staff at both West Bromwich and Stockport weren’t camera shy at all. I found both days very enjoyable, and the enthusiastic creative team at Midshire made the whole show run smoothly, which makes my job so much easier.”
The photographs taken by Carlton will be utilised by Midshire for years to come and for varying projects. The company plans to circulate them in both on and offline materials, including: on the company website, for job advertisements, the customer service and welcome packs, as well as other general marketing purposes.
Midshire offer a complete range of office technology and service solutions, which are accurately reflected in Carlton’s photography. The pictures show each of Midshire’s teams in their respective lines of work, giving a glimpse into their day-to-day experiences. For example the delivery and installation teams are shot loading machines into vans for delivery, the IT support department can be seen giving help to customers over the phone, and the marketing team are shown brainstorming ideas for campaigns.
Take a look at the impressive photos in our gallery here:
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