#BusinessOfTheWeek: Essential Marketer
This week we have chosen Essential Marketer as our Business Of The Week. Essential Marketer is an online SEO agency based in in Birmingham. They concentrate on search engine optimisation, helping customers to achieve greater online visibility.
Essential Marketer primarily work in the SEO sector, however they also offer a number of other services, including: expert analysis, online PR, social media and web design.
The company was founded in 2008 by Steve Feeney. The success of the business comes down to using high quality back links creating organic growth for businesses. Essential Marketer focuses on building a strong base for online growth for its customers. Magic Accountants is just one customer who has achieved excellent results from using Essential’s services. This includes a 350% increase in organic traffic to the website.
Midshire was introduced to Essential Marketer through BNI. Arash Hosseini in the Midshire Telecom division attends the BNI weekly meetings and was impressed with Steve and the services that Essential Marketer could offer. Having met with Steve, the marketing team at Midshire now has a much clearly understanding of SEO and how to move forward.
‘Midshire and LegalTX are currently going through a rebrand along with launching a newly updated website.
Having met with Steve at Essential Marketer, he gave the marketing team at Midshire an insight into how quickly SEO has changed over the years. Steve was able to look at the effectiveness of our existing website and evaluated views, links and keywords.
He was then able to identify relevant keywords based on our product range and lead generation and put together a bespoke strategy with the correct links, Meta descriptions and headings.
With this in mind, the marketing team at Midshire were able to write content based around the information that Steve passed on. A strategy has now been put in place for content and blog posts over the next 12 months.
With our site being quite extensive, covering a wide range of products, Essential Marketer’s strategy has enabled us to work towards a much more effective site, generating new leads for the business.
We are so pleased for the help and support Essential Marketer have provided and we wouldn’t hesitate to recommend them.’
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