Business Takes the Tablet
Google and the British Retail Consortium reported that search volumes on tablet devices outpaced those on any other device. In fact, in the first quarter of 2013, tablet usage increased by 198% compared with growth on Smartphone devices of 66%.*
Total search volumes grew fastest for homewares, up 34% year-on-year. Homewares also had the highest growth in search volumes on tablets (236%) and smartphones, up by 88% year-on-year.
During the January Sales, total retail search volumes were at their highest, with noticeable peaks on 2 and 20 January 2013.
Total search volumes from UK consumers searching overseas retailers increased by 18% in Q1 compared with the previous year.
Helen Dickinson, Director General, British Retail Consortium, said the figures confirmed how tablets and smartphones are becoming increasingly integral to the shopping experience, from research to purchase.
Peter Fitzgerald, Retail Director, Google, said that the strong start to the year for retail continued to be fuelled by the multi-device trend. He added that tablet queries grew nearly three times compared with the same period last year.
The trend toward tablet devices is being mirrored within business according to Stockport-based national business systems company Midshire. The latest touchscreen technology, including the iPad’s big brother, the Big Pad, designed for presentations and meetings, are growing in favour with businesses keen to keep communications interactive and compelling.
These commercial-scale tablet devices are winning on intuitive touchscreen technology that combines a large LCD monitor with internet connectivity, PC, laptop and MFP
printer connectivity. To keep presentations alive and allow the thinking to evolve presenters can make notes on screen as the session progresses and simply print off the annotated document as a PDF at the end of the meeting and email it to attendees.
Midshire is hosting a series of free demonstrations to explore scaled-up tablet technology for business. You can book your visit today, by telephoning 0161 494 3370 or register your interest by emailing: firstname.lastname@example.org
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